M
Martino Knockavelli
Guest
I have been going through boxes of crap post-decorating and found some photos from my uni days (circa 2001-5). It all looks dated now - clothes, haircuts, the other misc. bits of semiotic detritus that inhabit the margins. It officially belongs to a different era, like a parachute pant wearing man from the 1980s, or a shell suit clad East 17 cast off from the 1990s. Looking at this stuff made me feel old, obviously, but it also made me think about the here and now, leading me to ponder which bits and bobs of our current world and its various aesthetic tics will jump out as comical and archaic at a similar temporal remove. What are the things that the 2016-set remake of Life on Mars would use as a shorthand for the period? What will Michael MacIntyre Jr be LOL-ing at on I Love the 2010s?
My suggestion: the irritating and distinctive nomenclature of tech companies and their products: iPhone, iPad, vowel averse apps (Flickr, Tumblr etc), everything-ly and everything-ify.
WHAT ELSE?
My suggestion: the irritating and distinctive nomenclature of tech companies and their products: iPhone, iPad, vowel averse apps (Flickr, Tumblr etc), everything-ly and everything-ify.
WHAT ELSE?