Kenneth E End
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New TV deal has been put in place between the EFL and Sky Sports worth £120m over (I believe) three seasons, which is an increase from the current £90m deal.
Obviously there's going to be an increase for teams all the way down the pyramid, but no where near the sums being suggested previously. Supposedly, the EFL wanted £300m for their TV rights. They definitely failed miserably with that one.
It just reaffirms the need for more money to flow down the pyramid - the team finishing 20th in the PL doesn't deserve or need £100m a year, whereas the 21st team will receive around £12m. Even if that £100m was reduced to £75m a year and the rest filtered down, it would make a huge difference.
Obviously there's going to be an increase for teams all the way down the pyramid, but no where near the sums being suggested previously. Supposedly, the EFL wanted £300m for their TV rights. They definitely failed miserably with that one.
It just reaffirms the need for more money to flow down the pyramid - the team finishing 20th in the PL doesn't deserve or need £100m a year, whereas the 21st team will receive around £12m. Even if that £100m was reduced to £75m a year and the rest filtered down, it would make a huge difference.