Football League Rebranding

[shoddycollins]

So what you're saying is that the Premier League has a very strong brand, which is pretty much what I said, yet you framed it as disagreeing with me.

People that run big businesses see the importance of brands.

The point is that the Premier League's brand is strong because it is a strong league and a simple 'does what it says on the tin' brand, not something cooked up through holding focus groups and desperately trying to coat-tail whatever the latest trends are on social media... which is what the FL will get if it tries to rebrand (and indeed what it already got last time it rebranded)... Big businesses have strong brands... struggling businesses rebrand every few years thinking that a new trendy name will magically fix everything.

The Football League's place in the football pantheon is set in stone, it's the three divisions beneath the Premier League... no amount of rebranding is going to change that so better a brand that accepts what it is than some new brand that will supposedly appeal to youngsters, or something like the 'Championship' that tries to disguise the fact that it isn't as prestigious as the Premier League.

 

[BigDaveCUFC]

Ah, it was all luck. Of course.

Well what I mean was they picked the right time to do it all and hit the right markets at the right moment before anyone else did, plus they had the fortune that Sky got involved whacking is mass amounts of cash at the right time in the right areas.

it wasn't luck in that they were fortunate, just they got luck in picking the right times to do what they did.

I'd said being English div 1 would have still seen them rise like they have.

 

[Richard Cranium]

The Bingham League

You missed out Vanarama

 

[Glasshalffullpools]

That's cos , despite our best efforts , Cheltenham and Tranmere snuck in there ...We will just have to make sure our next 107 years are better than the last 107

 

[Pooliekev]

BBC sports coverage is historically shit, ditto ITV.

Along comes Murdoch, who basically wants to murder the BBC and spunks a load of cash on the Premier league, locking out the BBC. With his massive worldwide media network, selling the Prem as the best league in the world is a breeze. It's not, La Liga and the Bundesliga are much superior.

 

[shoddycollins]

That's cos , despite our best efforts , Cheltenham and Tranmere snuck in there ...We will just have to make sure our next 107 years are better than the last 107

what future generations will refer to as the pre-Bingham and post-Bingham eras

 

[Glasshalffullpools]

Bingham of course was part of the great escape , he came when we were bottom and left us when we were ....err ...bottom ...but he'd touched us all and left us with belief ... its only a matter of time before a statue is placed on the marina

 

[Cardsfan]

BBC sports coverage is historically shit, ditto ITV.

Along comes Murdoch, who basically wants to murder the BBC and spunks a load of cash on the Premier league, locking out the BBC. With his massive worldwide media network, selling the Prem as the best league in the world is a breeze. It's not, La Liga and the Bundesliga are much superior.

Really?

 

[lordofthepies]

It's about time they had another re-branding, it's been AGES since the last one. If there's one thing I love, it's a re-branding. Even the word is sexy. Re-branding.

I think they should re-brand the whole football league as 'Peter Legend'.

 

[oakroader]

some teams should be in the "walt disney league" or the "pixar cartoon" league .....