season tickets

[joethegill]

If anyone should try the 'Bradford model' it's Wigan IMO. Their crowds are poor and their stadium is large (in terms of this league). Get the prices right down and maybe team up with the Warriors to offer some sort of football/rugby league crossover season ticket. Might not sell loads but why not give it a go!

 

[SF_]

If anyone should try the 'Bradford model' it's Wigan IMO. Their crowds are poor and their stadium is large (in terms of this league). Get the prices right down and maybe team up with the Warriors to offer some sort of football/rugby league crossover season ticket. Might not sell loads but why not give it a go!

They already sell their season tickets for £250, even in the Prem you could get one for about £300. Same with Blackburn.

 

[blademan89]

I think Bradford's model would take off at Preston but we don't want to know, probably consider it too much of a gamble. Our cheapest ticket is £400 this season.

I suppose it is a big gamble and if it didnt come off it could ruin clubs.

 

[joethegill]

They already sell their season tickets for £250, even in the Prem you could get one for about £300. Same with Blackburn.

You could knock £100 off that though like Bradford have and take the gamble. I appreciate Wigan is a rugby-centric town, hence the rugby league link-up suggestion.

 

[SF_]

You could knock £100 off that though like Bradford have and take the gamble. I appreciate Wigan is a rugby-centric town, hence the rugby league link-up suggestion.

I still don't think they would shift that many to be honest.

Despite being the cheapest team to watch in the Prem they were still only getting around 15-16,000 home fans on average.

The interest just isn't really there.

 

[bantamigo]

It works in Bradford because there are thousands of 'fans' who say they support City but wouldn't go unless it was cheap and we were doing well, and thousands more 'fans' of Man Utd/Liverpool and even Leeds who can't be arsed/can't afford going to watch them so come to us instead because they have a 'soft spot' for us. Like SF says if Wigan were getting wank crowds at their peak for cheap prices then there's not much avenue for expansion.

 

[PuB]

Can we have an update on the Bradford numbers from this afternoon please?

 

[SkyBlueElephant]

From a purely business point, is the Bradford model sustainable? They may well sell 15k but it brings in the same revenue as other clubs who will only have 7-8k attendances.

If you stagnate in league 1, people will start to lose interest in say 3/4 years time even at £150. What do you do then? Decrease prices further or start raising them to close to the average price to make up for the lost revenue.

The true measure of whether this is a successful model may well be 10 years down the time, how many you will be getting then and at what price you are selling at.

 

[joethegill]

I might be wrong, but I think there's a certain number of tickets Bradford HAVE to sell for the price to be £150. If they don't sell the required number then the price goes up. Seems relatively safe if that's how it works.

 

[James [bcafc]]

I might be wrong, but I think there's a certain number of tickets Bradford HAVE to sell for the price to be £150. If they don't sell the required number then the price goes up. Seems relatively safe if that's how it works.

The first year we did it, we all pledged that we would buy at a certain rate, can't remember how much it was now but we hit that target, now they are the price and if we don't hit the target they are still the same price.

 

[F!RTHY]

From a purely business point, is the Bradford model sustainable? They may well sell 15k but it brings in the same revenue as other clubs who will only have 7-8k attendances.

If you stagnate in league 1, people will start to lose interest in say 3/4 years time even at £150. What do you do then? Decrease prices further or start raising them to close to the average price to make up for the lost revenue.

The true measure of whether this is a successful model may well be 10 years down the time, how many you will be getting then and at what price you are selling at.

The club have confirmed on numerous occasions that the initiative is sustainable, providing we sell X amount.

We receive more revenue than clubs who average 7,000, just purely because it's better to have bums on seats than not - extra pies, shirts and programmes etc. it's an incentive that works for us - we have announced a profit for the last 5-6 seasons - one of only a few clubs that do, so we're doing something right in that respect.

After a £70 increase in L2, we still managed to sell 10,000 every season. That coincided with two 18th place finishes, and finishing as high as 9th during that 6 year period.

We're slowly building our fanbase back up, and with that, the vast majority wanted/expected an increase for next season's ST's.

I'd like to think if we got promoted to the Champ, they'd up the prices to around £300, and I'm still fairly confident we'd hit 10,000 - irrespective of a 100% increase.

 

[THE LAST WALTZ]

How many have Bradford sold now?
Just thought I would ask.

 

[PuB]

How many have Bradford sold now?
Just thought I would ask.

The 1FF public deserve answers

 

[Brooky]

1FF - bit of breaking news regarding ST sales, noises coming out of the club are that we are now aiming for 17k+ sales. Sorry to keep you all in suspense, I appreciate the interest in our massive club is strong.

 

[Scumarmy.]

1FF - bit of breaking news regarding ST sales, noises coming out of the club are that we are now aiming for 17k+ sales. Sorry to keep you all in suspense, I appreciate the interest in our massive club is strong.

How much money would that net you, £8,500?

 

[Brooky]

How much money would that net you, £8,500?

Pushing £10, using that money to offer a few mars bars for Benito Carbone to come out of retirement. Exciting times..

 

[THE LAST WALTZ]

17,500 season ticket sales?
That wouldn't generate enough to pay for Bury's ressies.

 

[JJH]

17,500 season ticket sales?
That wouldn't generate enough to pay for Bury's ressies.

It'd just about pay off two weeks of the 3 years Leon Clarke has left on his contract though, so it'll do.

 

[Spike]

Makes me laugh the fans that are knocking it. Especially when we are one of only 15 clubs that made a profit last year and one of only a handful in the entire football league to make profit year on year.

 

[Spike]

Makes perfect sense, mocking affordable football. Will be interesting to see if we still get bigger crowds than MK

 

[T.A]

But it is satisfying.

 

[blademan89]

Makes me laugh the fans that are knocking it. Especially when we are one of only 15 clubs that made a profit last year and one of only a handful in the entire football league to make profit year on year.

Your chairman claimed to have as big a budget as us the other week so fuck knows how you made a profit.

 

[F!RTHY]

Your chairman claimed to have as big a budget as us the other week so fuck knows how you made a profit.

Everyone knows he was talking absolute tosh.

Our budget was £2.6m last season, and we made a profit of £800k+.

Smokescreens everywhere....

 

[Agombar stool]

If you take out the income from decent cup runs, which (and no disrespect) are unlikely to happen every season, would Bradford have still posted profit?

 

[Mighty_Bantam]

If you take out the income from decent cup runs, which (and no disrespect) are unlikely to happen every season, would Bradford have still posted profit?

We've posted profits in 5 of the last 6 years, including prior to the cup runs. The cup runs are beneficial, obviously, but we are still on a sound footing otherwise.

 

[Agombar stool]

We've posted profits in 5 of the last 6 years, including prior to the cup runs. The cup runs are beneficial, obviously, but we are still on a sound footing otherwise.

That is good to hear MB. I think lower league clubs should be able to run at profit, or at least break even. The shit or bust philosophy surely has to see one or more clubs come a cropper sooner rather than later.

 

[Spike]

All our income is put into the playing staff mainly. This means we either post a small profit or if we get on a cup run post an even bigger profit.

 

[Brampton Spireite]

Bradford giving season tickets away need to sell 15000 at 149 to gain more revenue on sales than chesterfield if we have 5000. We all remember their 6k gates when in the play offs 20 yrs ago ian ormandroyd days. I bet they end up with 11 of the 15k turning up rest getting free tickets and us turning more over.

 

[James [bcafc]]

Bradford giving season tickets away need to sell 15000 at 149 to gain more revenue on sales than chesterfield if we have 5000. We all remember their 6k gates when in the play offs 20 yrs ago ian ormandroyd days. I bet they end up with 11 of the 15k turning up rest getting free tickets and us turning more over.

Ok.

 

[F!RTHY]

Bradford giving season tickets away need to sell 15000 at 149 to gain more revenue on sales than chesterfield if we have 5000. We all remember their 6k gates when in the play offs 20 yrs ago ian ormandroyd days. I bet they end up with 11 of the 15k turning up rest getting free tickets and us turning more over.

In terms of sales, yes, you may well receive more revenue. But in terms of overall turnover, I'm willing to bet you're at least a couple of million behind. We're currently turning over £7m a year in revenue.

And if you think we'll have 4/5,000 fans not attending, then you're off your rocker, mate.