Max
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To pick you up on that last point, I suppose it's what one perceives as bias.That article has a pretty fundamental flaw.
It moans about there not being enough balance in the print industry on the EU issue. Yet admits that itself puts out more Remain leaning articles than it does Leave because that's what they believe is right.
It goes on to say that the Mail and Express put out too many Leave articles. But if you buy the Mail or Express you've probably had your opinion on the EU formed for years and thus won't be swayed anyway. Otherwise why would you buy it.
I'm struggling to see what point that piece is trying to make.
Newspapers are a poor way to judge media bias, because each of them IS obviously biased from the outset and everyone who buys a paper (these days especially) surely knows that.
Newspapers don't hide they have an editorial opinion, whereas TV broadcasters (excluding people like Russia Today) largely try to make a stab at impartiality.
I read The Guardian, know it has a centre-left bias, and The Guardian makes no bones about this. Similarly The Telegraph makes no apologies for being conservative. The problem comes when you get The Sun whose whole editorial shtick is 'standing up for ordinary Brits', 'common sense', etc. and some of their readers perceive this to be the case. Or to take another example, The Times has a bias influenced by its ownership, but this is not always immediately obvious and a good deal more subtle than other papers.